March 17, 2023, 9:00 – 17:00, ETH Zurich
In this workshop, participants will learn how to reach a wider audience with your topics and texts and how to prepare and convey your content in an understandable and attractive way in the digital age. They will work on a popular science blog post, learn about graphic tools to support the text in a multimedia and interactive way, learn about the pitfalls and strengths of social media and how to create and manage your own web presence for yourself and your research. Another focus is on visibility: How do I build and manage a community? How can I communicate the importance of my research for politics, economy and society – and actually reach them?
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