Among the references Pia mentioned during the lecture yesterday Powers of Ten was a discrete one for being seemingly indirect to parametric design. It is a documentary that describes the scale of the universe based on a factor of ten, written and directed by Charles-Ray Eames. This short film is a perfect depiction of the power of numbers and scale, therefore the essence of parametric design.

[youtube]http://www.youtube.com/watch?v=0fKBhvDjuy0[/youtube]

Apart from this Eames the pioneering figures of modern American design were extremely productive not only in the fields of architecture and industrial design but also graphic and motion images as declared above. I highly recommend the recent documentary film Eames: The Architect&The Painter for those who have interest in.