On two occasions in May 2017 we had the opportunity to present our ongoing work on cycling and virtual reality. Alex Erath was invited to the Institute for Transport Studies at the University of Leeds and presented Bike to the Future (slides here). Me and Alex presented our previous and current work on Bike to Future for the Allegro research group (slides here). The Allegro project covers five years of research with a group of approximately of 10 people under the lead of prof. Serge Hoogendoorn, and is collaboration between the Delft University of Technology and the AMS Institute. The group aims to develop new theories and models for the behaviour of pedestrians and cyclists in cities, using state-of-the-art data collection techniques. At both occasions, it was great to discuss the challenges involving the surveying and modelling of cyclists’ preferences and behaviour.