Planted Foods AG, a start-up company based in Zurich, is a spin-off from ETH Zurich that produces plant-based meat to meet the growing demand for sustainable protein. Planted started its research in 2017 and is dedicated to the vision of developing the best tasting, sustainable and pure plant based meat. The first product is "chicken" made from peas and runs under the brand planted.chicken™.
We could never have imagined that we would find ourselves in such a situation in our second year as a start-up. From forgoing handshakes, to cancelling our long-awaited team retreat and all upcoming events, to splitting production shifts and requiring all non-operational staff to work from home, we have gone through an entire mindset-shift. At the beginning of March 2020, Switzerland realized the seriousness of the current COVID-19 situation. So did we. The measures we implemented ensure minimal contact between team members while upholding the quality and safety of our product. The knock-on effect of the measures to flatten the curve have of course had consequences for our business.